Engagement: Putting the Fun into Political Communications
Claire Thompson, Freelance PR Consultant, Waves PR
Great way to start to engage with people: love this video from Iain Dale and Total Politics magazine. Whilst it doesn’t talk about the real election issues, it does at least put a human face on politics. It’s a far better way to communicate than the negative ‘pick me because they’re worse’ communications that have been so prevalent in British politics.
It’s got many of the elements that people relate to, not least of which is that ultimate PR tool: celebrity.
(Must mention fellow PR Stuart Bruce, who flagged this up.)
