BMI’s Volcanic PR

Claire Thompson, Freelance PR Consultant, Waves PR

On BMI’s Communications during the volcano crisis

Although BMI initially joined RyanAir in refusing to pay up it was a lot less publicised (perhaps more banked goodwill?)

I wanted to love BMI’s communications – some years ago I flew with British Midlands to Amsterdam very other week for work, and they were right up there as my preferred airline. But times change!

Akin to Virgin, it was hard to find customer focussed information – search on  BMI and Virgin names offer up information on so much more than flying (clue: from body masses to sexual preferences.)

Akin to RyanAir, BMI introduced an ash week discount code offer, but has communicated very little for stranded passengers, all a little perfunctory. Whilst there are communications about flights on their site, there is no information for customers about what to do if you haven’t yet had a confirmed flight.

Their media information is password protected – access is subject to approval – and appears to go to PR company  Four Communications.

In short, BMI offers very little information, and what’s there is with a perfunctory delivery: not earning much loyalty, and lucky (so far) to be ‘getting away with it’.

Twitter account

http://twitter.com/flybmi

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3 Comments

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  By Doggy, May 3, 2010 @ 10:54 am

  Tan clara y positiva.
  Gracias

  Doggy

Other Links to this Post

1. PR Implications of the Volcano Crisis | Waves PR, freelance PR consultant, UK — April 23, 2010 @ 12:09 am

2. bmi, British Midland International, plans to fly from 09:00 BST on Wed 21 April | Lap Band Solution — April 23, 2010 @ 7:31 am

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