Table Talks at Measurement Event
First thupr event, Jan 2009
Claire Thompson, freelance PR consultant, Waves PR
Feedback coming through the meetup site for Feb 5, Social Media Measurement Tools, is that people want to discuss the wider issues around measurement.
As community managers seek to quantify and improve their engagement, and identify the spots where they are needed to engage more thoroughly. as well, of course, as the need to justify the cost of time spent to the board, it will be interesting to see just what is needed to take these conversations forward.
So I have commandeered a side room for some ‘table talks and shuffled things around a little. The software suppliers will be doing their intros up front, and some of the finest minds in the industry (well, the ones who talk to me, anyway!) have agreed to host some ‘table talks’.
They include:
- What should be measured? hosted by Gemma Went of RedCube
- Selecting the best tool for the job: hosted by Tim Williams and John Nugent
- Measurement v. ROI: hosted by Chris Hall
And there will an open forum session moderated by Benjamin Ellis of Redcatco late afternoon.
Please note that the table talks will be limited to 20 people (room size) and there’s no intention to turn this into an unconference – there are great events throughout Social Media Week that serve that need, really well. We’re keeping this informal – it’s a Friday afternoon. Which should be about enjoying yourself!
Tags: PR, public relations, ROI, social media, thupr
PR practise, communications, thupr | claireatwaves | 
January 29, 2010 5:15 pm
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