Apple’s ipad

Claire Thompson, freelance PR consultant, Waves PR

I’m a tech PR consult. I have to acknowledge it. People put back their PR announcements for a week just because it was coming. The airwaves were abuzz in anticipation.  Hearts were a quiver. Were any of the predictions accurate?

Why ‘reinvent the wheel’? Here’s the official Apple blurb:

Apple today introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and much more. iPad’s responsive high-resolution Multi-Touch display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds — thinner and lighter than any laptop or netbook. iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March starting at the breakthrough price of just $499.

Their share price fell. The device was slated as being little more than a grown up iphone/ipod touch. ’Revolutionary’? probably not. Desirable?  Definitely.

Great write up here: http://mashable.com/2010/01/27/ipad/

(I nicked their photo and hope they won’t mind – there’s nothing obvious  in the Apple press office.)

No Comments

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment