Comments on: Likeminds 2009: the conference with a Marmite effect?

By: Software

Software — Tue, 03 Nov 2009 04:55:04 +0000

Another great post.
Thank you for the information, Its good to see such quality posts.
Im subscribing to your blog.
Keep them coming.

By: LikeMinds review « Martin Howitt's blog

LikeMinds review « Martin Howitt's blog — Thu, 29 Oct 2009 12:18:24 +0000

[...] I’ve been slow to blog: others have blogged about it ages ago, such as here, here, here, and here, to name a few: a more comprehensive list of blogs on the conference is here on the LikeMinds [...]

By: admin

admin — Fri, 23 Oct 2009 09:01:41 +0000

Please go ahead, Polprav.

I have a claimr on the site and whole heartedly mean it: open for sharing, and debate!

By: Polprav

Polprav — Fri, 23 Oct 2009 05:47:28 +0000

Hello from Russia!
Can I quote a post in your blog with the link to you?

By: The 6 Types Of Social Media Presences You’ll Meet In Heaven – scottgould.me

Thu, 22 Oct 2009 06:52:34 +0000

[...] all the skepticism of ‘love’ and other such metaphysical language in the marketplace, it’s interesting to watch the TED [...]

By: WavesPR » Eco Monday: Trafigura – time to come clean

WavesPR » Eco Monday: Trafigura – time to come clean — Tue, 20 Oct 2009 15:20:52 +0000

[...] post was drafted for posting yesterday, but a lot of interest was being expressed in the #Likeminds story, so it was held back until [...]

By: Gemma Went

Gemma Went — Mon, 19 Oct 2009 16:52:33 +0000

Claire .. we’re consultants. PR, marketing and social media are all our tools of engagement and we use whatever works best for the client and helps us to meet their objectives. IMHO of course

By: admin

admin — Mon, 19 Oct 2009 16:47:07 +0000

Hi Scott

I think that’s my point. Businesses don’t ‘give love’ and won’t unless they know ‘what’s in it for me’? You get a return on what you do. They have wages to pay and need a return on what they do.

(PR is about public relations, by the way, not press releases, which are just one of a myriad of tools, not an end itself. Relationships with the ‘publics’ with which we engage. I would guess that a fair percentage of the LikeMinds audience were in that category, although I’m seriously considering calling myself something else! I don’t need to go to a social media guru to find the tools – if I ask around, people are using them: social media in action.)

I am already bought in, enjoyed the conference and took away a lot from it, and am enjoying the post conference banter, but I won’t be sycophantic about it. The Conference was supposed to be about how to measure social media ROI
• How to carry out online campaigns to compliment offline marketing mix
• How to target online audiences, and best engage current customers and new customers
• How to turn customers into brand advocates through social media

LikeMinds did really well at engaging a social media savvy audience. But it’s perhaps a bit ripe for organisers and speakers to now be saying it’s wrong to talk about ROI in social media when that was the premise of the conference.

By: uberVU - social comments

uberVU - social comments — Mon, 19 Oct 2009 16:43:59 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by ClaireatWaves: Feel a little mean posting this,but #LikeMinds had the Marmite effect – loved and hated all at once http://bit.ly/1YASq1...

By: reBlog from wavespr.com: WavesPR Likeminds 2009: the conference with a Marmite effect? « « Bowler’s Blog

Mon, 19 Oct 2009 16:05:00 +0000

[...] from another country and get a different perspective. As well as catch up with friends.wavespr.com, WavesPR » Likeminds 2009: the conference with a Marmite effect?, Oct [...]