Sherpas and sheepdogs

Waves PR: June 25, 2009

Jonathan Wilson, business director for 360 degree at creative agency Red Bee, tells C21TV that channels need to adopt a ‘sherpa’ model, acting as experienced guides to the best content, rather than a ‘sheep dog’ model that sees them bark at the audience.

http://www.c21media.net/news/detail.asp?article=49735&area=1

A lesson in there for PR as well!

Tags: media, PR, public relations, social media