Claire Thompson, Waves PR
This is the blogsite for Waves PR - creative, experienced, freelance PR consultancy working across media (big, small, trad and social) for some of the most exciting and innovative organisations in the UK with an emphasis on tech & telecoms and on-line organisations.
There’s just me here, Claire (Thompson, otherwise known as ‘claireatwaves’). There’s a spattering of environmental, Latin American and parenting bits thrown in on this blog, because I care. Passionately. And a fair bit about Twestival: I’m proud to be a regional co-ordinator for the UK.
More about me here: Claire Thompson
Tags: B2B, B2C, environment, freelance, Freelancer, Information Technology, Marketing, PR, public relations, social media, telecoms, UK, Waves PR
adventures in space (blogs) | admin | 
July 28, 2009 1:32 pm | 
Comments (0)
Claire Thompson, Freelance PR consultant, Waves PR
Organising the Social Media Measurement event was fun, if somewhat hair-tearingly time-consuming, and, of course, I didn’t get to see everything that I had hoped to.
Behind the scenes, I was, of course, worrying myself stupid.
When people started signing up in their hundreds, suddenly a small event became a big deal.
Yet the big takeways from an organisational perspective? Chill. Chill. And chill. I had worried about all of the wrong things.
Read more »
For immediate release – 3 February 2010
Mexico: Three Journalists Murdered in First Weeks of 2010
ARTICLE 19 calls on the Mexican authorities to fully and immediately investigate the killings of another three journalists in recent weeks. A total of 904 killings took place across the country in January 2010, making this the bloodiest month in a decade.
Read more »
Claire Thompson. freelance PR Consultant, Waves PR
I asked Sylwia Presley, a Twestival, about her work with Global Voices (http://globalvoicesonline.org/) In her own words….
Sylwia Presley
What is Global Voices?
Global Voices is a community of citizen journalists, bloggers and other professionals from all around the world who aggregate opinions on current events from blogs and citizen media worldwide. The main website, located here, is where Global Voices authors track the use of online media in their countries and write reports of online reactions to events in their region. These stories are written in English.
Global Voices Lingua has a separate platform, where we translate posts written in English into more than 18 other languages. This provides a bridge between communities who do not speak the same languages. Basically a blogger in China can write something in their own blog, which we translate into English on Global Voices and I later on translate to Polish on Global Voices in Polish. This process allows us to deliver information very often overseen by mainstream media.
Read more »
First thupr event, Jan 2009
Claire Thompson, freelance PR consultant, Waves PR
Feedback coming through the meetup site for Feb 5, Social Media Measurement Tools, is that people want to discuss the wider issues around measurement.
As community managers seek to quantify and improve their engagement, and identify the spots where they are needed to engage more thoroughly. as well, of course, as the need to justify the cost of time spent to the board, it will be interesting to see just what is needed to take these conversations forward.
So I have commandeered a side room for some ‘table talks and shuffled things around a little. The software suppliers will be doing their intros up front, and some of the finest minds in the industry (well, the ones who talk to me, anyway!) have agreed to host some ‘table talks’.
They include:
Read more »
Claire Thompson, freelance PR consultant, Waves PR
Just for fun, and to spice things up, the following challenge is being issued to suppliers attending the London Social Media week event on Social Media Measurement. But it’s open to everyone: Read more »
Claire Thompson, freelance PR consultant, Waves PR
Realwire has today launched a campaign ‘An Inconvenient PR Truth’. Their research shows the huge amount of poorly targeted press releases hitting the inboxes of media:
78% of press release emails are considered irrelevant by the recipient
55% of recipients have taken action to block a sender of news
It’s a complex problem, and I do believe strongly that there should be some sort of standard/voluntary code to adhere to, although perhaps one that’s a little more practical than the Realwire suggestion. We have a problem that is hugely damaging to the PR industry.
Read more »
Claire Thompson, freelance PR consultant, Waves PR
I’m a tech PR consult. I have to acknowledge it. People put back their PR announcements for a week just because it was coming. The airwaves were abuzz in anticipation. Hearts were a quiver. Were any of the predictions accurate?
Read more »
Claire Thompson, freelance PR consultant, Waves PR
The debates being held by relative newcomer ‘communicators’ around ROI on social media are the same ones that have been had for years around the wider communications ‘industry’. PR was most usually compared to advertising, where you paid for something, owned the message, and didn’t pay unless the ad appeared. PR was harder to justify.
For any social media purists with only an outside perception of what PR does (and boy, does our reputation need cleaning up!) , PR has, at its best, been about that all powerful third party endorsement – from happy staff to happy customers – with an emphasis on ‘relations’. For PR people who have tried to embrace best practise, communication in social spaces is easily learned and adapted to. A good PR practitioner differentiates the needs of the Sun and the FT, of different bloggers and of each social space. (As information due out later today will show, however, the ‘good’ may be a small one in ten.)
Read more »
Waves PR is proud to support the aims of Article 19 by posting releases related to Latin America verbatim on this blog
According to information received by ARTICLE 19, at midnight on 24 January 2010, six cable television channels had their programming
suspended. The Government of the Republic of Venezuela justified this oppressive measure on the basis that the channels had breached their legal obligation to broadcast official messages from the Presidency. ARTICLE 19 calls for this oppressive rule to be repealed and for the channels to be reinstated.
Read more »
Claire Thompson, freelance PR consultant, Waves PR
Tired of mass produced clothes, not made to last, fashionistas and celebs alike have been purchasing vintage clothes and wearing them with style. Even I have a small collection of vintage pieces of my own, which rarely get aired (mainly because I purchased them when I was sixteen, which I’m not any more!)
However, whilst I’ve helped ‘PR’ a few luxury brands in my time, fashion isn’t normally anything I’d bang on about on this particular blog. (Somehow claiming to be an expert in that area sets you up for a degree of scrutiny I’m not sure I’d enjoy or survive.)
But now I have an excuse.
A friend and colleague of mine, Lucy Saunders, has taken on PR for a beautiful range of vintage–inspired lingerie: Poule Deluxe, which brings the style and quality of vintage in the right sizes and without the mothballs.
Read more »
Subscribe